Bookies are already speculating that Dancing on Ice host Holly Willoughby will replace Fern Britton as the co-presenter on This Morning.
Fern recently announced that she will leave the morning chat show when the present series finishes for the summer holidays in July.
She was angered at reports which claimed that she was leaving after becoming annoyed at the discrepancy in pay between her and Phillip Schofield.
Speaking on This Morning, Fern said: "Thank you so much for all your lovely messages. This is my first chance to tell you personally that I'm leaving.
"I realise that people like to speculate rather hurtfully it has to be said.
"But the real reason is that 10 years is a long time on any show and I'm ready for a change.
"Working with Phil has been magical. But I also have another Phil in my life and I want to slow down a little bit and enjoy life a bit.
"My immediate plan is to build a vegetable plot in the autumn and to become a This Morning viewer and I'll be cheering on whoever the lucky person is who'll be working with Phillip, because he is, after all, simply the best."
Bookmakers William Hill say that Ruth Langsford is their current evens favourite to land the job but a spokesman for the firm is lobbying for Dancing on Ice host Holly Willoughby.
Rupert Adams said: "What a wake up call! Please, please can we have Holly?"
Holly is currently 16/1 for the position on the sofa beside Phillip.
The other ladies in the running are:
Fiona Phillips 4/1, Kate Garraway 10/1, Cheryl Cole 66/1, Ulrika Jonsson 20/1, Fiona Bruce 25/1, Natasha Kaplinsky 20/1, Lisa Tarbuck 25/1, Fearne Cotton 33/1.
Gordon the Gopher is currently a 100/1 outsider to land the job.
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