The Only Way Is Essex star Joey Essex was mugged recently while paying for a parking ticket in west London.
The thugs pulled a knife on him and took off with his £10,000 Rolex watch.
Joey was not hurt during the altercation but plans to increase his security.
Speaking about the ordeal, Joey said: "I feel fine now.
"They knew who I was and followed my car. They had a knife so there was nothing I could do. I tried to put up a fight but they said they were going to kill me.
"I've always wanted full-time security, so hopefully now we'll get that sorted."
Earlier this year, his TOWIE co-star Lauren Goodger's beauty salon was firebombed and his girlfriend Sam Faiers was attacked by a girl gang while on a night out in London.
Joey said: "Everyone in TOWIE has to worry about things like this.
"People know who we are, people get jealous. You've just got to learn to deal with it."
Meanwhile, Joey and Sam have been dating for a month are rekindling their on-off romance.
Essex said: "Me and Sam are really good.
"We're talking about going on holiday to Hawaii. It's well romantic there. It's like a honeymoon. I might even propose!
"We're in love. I'd say she's the one. Sam feels like this. She cares about me going away and she's never been like that before."
"I'm not jealous about her going away, but I hate it when I'm not with her."
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