Britain's Got Talent winner Ashleigh Butler has vowed to share her £500,000 winnings with Pudsey.
Nearly 15 million people tuned in to watch as Pudsey the dog won the talent show.
Ashleigh told The Sun: "He was sitting on the bed and I told him: `Pudsey, you've just won £250,000.'
"He knows that he's done something good but he doesn't know what. He wouldn't know what to spend the money on so I'll probably have to spend it for him.
"I lost one of his leads during the semi-final so he needs a new one. He loves his bling so maybe I'll get him one with diamonds."
Pudsey is already showing his diva side by making music mogul Simon Cowell wait.
Ashleigh said: "Pudsey kept Simon waiting for 30 minutes to see him as he had some filming to do.
"And when we went into his dressing room, he wasn't like `oh my God, you're Simon Cowell'.
"He treated him like a normal person. Simon was going, `Pudsey come on my lap' -- but he only stayed there for about three seconds and then he got off again. It was a bit of a shame. But I still think Simon's in love with Pudsey."
Pudsey is a border collie, bichon frise and Chinese crested cross who already has an expensive diet.
Butler said: "He eats better than me these days. He had steak the other day, it will be caviar next."
There are even rumours that Pudsey may be off to Hollywood to work in the movies.
Ashleigh added: "It's always been a massive dream of mine to get into film work with Pudsey.
"I thought Uggie was amazing and I think Pudsey would be perfect for something like that role. If he sees a camera he looks straight at it and starts posing. He loves attention.
"I've watched all the dog films like Lassie and Greyfriars Bobby. If he was in their league it would be brilliant."
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