Celebrity Big Brother bosses have said that the new series will be the "sexiest" ever seen on our TV screens.
Sources told a tabloid newspaper that Channel 5 bosses have created a Playboy Mansion" theme for the return of the iconic reality show.
An insider told the Daily Star: "The key theme is sex. We're not shying away from it. We want it full-on.
"Fans love it when house- mates get it on, and we want to make sure that our viewers see the lot.
"Since Big Brother has been off air, shows such as Geordie Shore have emerged where sex is the order of the day, so we're having to up our game - and it won't be a problem."
New Big Brother host Brian Dowling has revealed that the usual limos will be absent from launch night this year.
He said: "The celebs won't arrive in fancy cars this year.
"The house is way bigger than when I was in it last year. It's bigger, brighter and more colourful."
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