The Only Way Is Essex star Amy Childs has become one of the hottest reality TV stars and is in demand by bosses at ITV, Channel 4 and BBC.

Insiders told a Sunday newspaper that the 21-year-old is at the centre of a bidding war between the rival broadcasters.

A source told the News of the World that Amy has been offered work on Strictly Come Dancing, I'm A Celebrity AND Celebrity Big Brother.

They also claimed that Amy has decided to sign up to do another series of TOWIE and has declined a deal to star in her own reality show.

An insider told the newspaper: "Amy has agreed to go back.

"It is a huge relief to everyone at ITV. But she knows that TOWIE launched her career and she wants to stay loyal to it.

"Amy is a hot property and several shows are desperate to secure her because she'll create huge attention for them.

"Strictly would be a brilliant move for her because it would introduce her to a new audience but she's nervous because she doesn't feel it's her cup of tea.

"Meanwhile I'm A Celebrity and Big Brother would give her a real chance to show off her personality."

They added: "She's actually really intelligent, natural and funny, which you don't always get to see on TOWIE because the scenes are set up."

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