Christine Bleakley is to present new ITV1 quiz show 'Control'.
Channel bosses are reportedly keen for the 31-year-old presenter to host the primetime gameshow - which will see contestants apply their general knowledge in a bid to win cash prizes - to ensure they get more for their money after hiring the star as part of a £4million deal to prise her away from the BBC.
An insider explained: "Details are under wraps, but it's a brand new quiz show which will put Christine firmly into prime time.
"The questions will appear pretty easy but the person asking them will be making it difficult for them to get them right."
At present, Christine hosts troubled breakfast show 'Daybreak' - which launched last September and has so far been a ratings flop in comparison to its rival 'BBC Breakfast - alongside co-presenter Adrian Chiles.
The source added to The Sun newspaper: "Bosses said when they hired her that they wanted her to do stuff other than 'Daybreak'. They're paying her a fortune so they need to get value for money. It will also do her profile some good - as she isn't exactly being seen by many early morning viewers."
Filming for 'Control' will start at the end of the month.
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