STV has launched an STV+1 service, allowing viewers to catch programmes their favourite programmes an hour later than usual.
From January 11, 2011, viewers will be able to access a huge variety of programmes one hour later than scheduled, giving them the chance to catch up on all their favourite news, sport and entertainment from STV.
Beginning this evening at 8pm with Emmerdale (one hour after the original screening time of 7pm), STV+1 can be accessed on channel 114 on Virgin and 33 on Freeview.
The arrival of STV+1 highlights the broadcaster’s commitment to making its quality content available as widely as possible, on as many different platforms as possible, where and when people want it.
Elizabeth Partyka, Deputy Director of STV Channels, said: “The new STV+1 channel is a fantastic service, allowing our viewers to catch up on a range of programmes from STV one hour later. For example, this will be of great benefit to those who currently miss out on The Hour or the STV News at Six due to work commitments.
“We are dedicated to providing our viewers with STV content anywhere and at anytime. This new STV+1 service joins an expanding suite of channels, including the STV News iPhone app, stv.tv and the STV Player and YouTube sites, which make this commitment a reality for our audience.”
There will be two regional variations of STV+1; one for north and one for central Scotland. The north will receive the Aberdeen based news and advertisements and the central belt service will carry Glasgow based news and advertisements.
STV launched its HD channel during last year's World Cup though it is currently only available in parts of Scotland.
The vast majority of STV programming will be available on STV+1. However, some content may be unavailable for legal reasons. For example, certain programmes that feature live viewer competitions may not be suitable for STV+1.