Holly Willoughby and Davina McCall are battling over Fern Britton's job on This Morning, says a report.
An insider told the Daily Mail that ITV has narrowed down the list of likely candidates to the last two.
The long list of hopefuls, which had included Fiona Phillips, Mel Sykes and Gabby Roslin, has been whittled down to Big Brother host Davina McCall and Dancing on Ice's Holly Willoughby.
A source said: "There are good reasons for having either one of them - they appeal in different ways.
"We are in a buyer's market for this job and talent are not dumb. They know it is a very good gig."
Earlier this month, Phillip Schofield had reportedly insisted that bosses hire Holly as Fern's replacement.
A source told the Sun: "Phillip has been flying the flag for Holly for a while but hasn't been getting the feeling that anyone was listening.
"So he decided to take it to the top. Like everyone else he has been reading in the papers about potential replacements but he's not crazy about any of them.
"He wants them to make a decision -- and appoint Holly."
Fern's last day on the This Morning set will be July 17 - which is also her birthday.
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