Former Strictly Come Dancing runner-up Rachel Stevens and tenor Russell Watson have been named the winners of 2009’s Rear of the Year.
The pair lifted the cheeky title after receiving a huge number of votes to win this year's Rear of the Year Award, which is now in its 27th year.
This isn’t the first time former S Club 7 singer Rachel has won awards based on her looks – she has previously been voted the world’s second sexiest women in an FHM magazine poll.
And she seemed please to lift her latest title saying: "I'm very flattered and I'm now going to insure each cheek for a considerable sum of money."
Russell – whose health has been under scrutiny in recent years after suffering problems with a brain tumour – was also happy to claim the accolade.
He said: "For the past 10 years it's always been about The Voice but, for the first time, I'm delighted to say it's about my rear. Winning the Rear of the Year Award is better than getting an OBE."
Award organiser, Tony Edwards, said: "They've both been high on the list of contenders for the past few years but this year broke through with amazing support.
